GlavinEight top execs on how the pandemic has, and hasn't, changed their business modelsThe last two years have been among the most challenging times the association sector has faced, but have they permanently altered the way trade groups and professional societies do business?In some ways, yes; in other ways, not so much, according to eight association leaders who spoke to CEO Update. Take the American Orthopaedic Association, which has never been overly reliant on a large membership or exhibitor dollars to generate revenue, according to Executive Director Kristin Olds Glavin. The group expanded its virtual offerings during the COVID-19 pandemic and that has been a… Read More